Invited accounts were added to the denominator before they finished onboarding. Using the previous definition, activation stays near 63%. That explains the 18 percentage point gap in this example.
Your next step · About 10 minutes
Check the denominator change against the agreed activation definition. Then review the note for Caroline before her 4pm customer call.
Review checklist
Compare the old and new activation definitions.
Check completed activations against the underlying events.
Confirm whether this is a reporting change or a product regression.
Simulated background work and illustrative chart data for this demo. No repository has been inspected.